Secrets to Beneficiary Success – 12 Areas of Focus

Here are twelve areas on which to focus for beneficiary success:

1. Focus on people rather than things.

“People are made to be loved and things are made to be used. The greatest tragedy in the world is that we use people and love things.” Rvel Howell

2. Focus on happiness rather than pleasure.

“Storybook happiness involves every form of pleasant thumb-twiddling; true happiness involves the full use of one’s powers and talents.” John Gardner

3. Focus on giving rather than receiving.

“We make a living by what we get, but we make a life by what we give.”

Winston Churchill

4. Focus on production rather than consumption.

“The heights by great men reached and kept, were not attained by sudden flight,

But they, while their companions slept, were toiling upward in the night.”

Henry Wadsworth Longfellow

5. Focus on gratitude rather than greed.

“It is not happiness that makes us grateful, but gratefulness that makes us happy.”

Albert Clarke

6. Focus on abundance rather than scarcity.

“Not what we have but what we enjoy, constitutes our abundance.” Epicurus

7. Focus on simplicity rather than complexity.

“Genius is the ability to reduce the complicated to the simple.” Ceram

8. Focus on spirit rather than stuff.

“Being in contact with one’s spirit and nurturing one’s spirit are as important as nurturing one’s body and mind.” Laurence Fishburne

9. Focus on excellence rather than perfection.

“I am careful not to confuse excellence with perfection. Excellence, I can reach for; perfection is God’s business.” Michael J. Fox

10. Focus on direction rather than speed.

“If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.” Stephen R. Covey

11. Focus on common sense rather than cleverness.

“There is nothing more uncommon than common sense.” Frank Lloyd Wright

12. Focus on forever rather than today.

“Tennis is just a game; family is forever.” Serena Williams.

You can probably apply these twelve areas of focus to almost every aspect of successful estate planning … or life.

Leave a Comment